Bupa, the UK based private health insurance and hospitals company and the International Telecommunications Union (ITU) announced on Tuesday that they are to collaborate on a four-year international m-Health initiative called “Be Healthy, Be Mobile”.
The programme, led by ITU and WHO, will target non-communicable diseases such as diabetes, cancer, cardiovascular and respiratory diseases in low and middle income countries.
In its first phase, the initiative is focusing on deploying mobile health interventions in areas such as diabetes, smoking cessation, hypertension, wellness and training of health workers. More than 25 countries have already expressed interest in participating. A smoking cessation programme via mobile phones is currently underway in Costa Rica.