As reported by Charles Lowe on our main site on Tuesday, O2 has announced via its website that they are withdrawing from the UK Telecare market just four months after re-launcing the Help at Hand device (see O2 (re-)launches Help at Hand). The service to existing customers will cease on 31 December 2013.
The reason given is that the uptake has been slower than anticipated but considering that O2 also announced three months ago that they have sold their very popular Broadband business to Sky, I am thinking that there is more to this decision than just the market forces in Telecare. The reason forwarded in the withdrawal from the Broadband market was that the company “wants to focus on the 4G rollout”.
Is Telefonica planning any other contraction of its O2-branded business in the UK?